Showing posts with label Rural Marketing. Show all posts
Showing posts with label Rural Marketing. Show all posts

Wednesday, 13 July 2016

Redesign and Re-engineer (Twist and Tune) MBA Program

Today, all higher education programs are at crossroads. The well-known causes for this state are large number of institutions / universities, quality of the programs, shortage of human resource, policies, unhappiness of industry, attitude, indiscipline, and campus politics. MBA programs in this country are no more an exception.


Though the global market is not encouraging, India’s domestic market is very strong and rural economy is growing. Companies like Maruti, HLL, Vodofone etc, are targeting rural population which is huge and untapped. Union budget again prioritized Agriculture this year. The business around agriculture- fertilizer, seeds, irrigation, Post harvest, transport and marketing, banking, mechanization and automation, exports have good potential in the days to come. Keeping this in mind, it is a good time for tier II and III institutions to redesign and reengineer their program.
The students pursuing and interested-in MBA program should also prepare themselves to grab this opportunity and make a career out of it. They must come out of city based, air-conditioned office and 9-5 mindset.  They should equip themselves with necessary skills, attitude and knowledge to exploit the opportunities.



It is time for admissions to B-Schools, Chose the right school for better prospects and career.

Tuesday, 11 August 2015

Why Rural Exposure is the need of the hour for MBA graduates!!!- SMSR's Rural Immersion Program might Just give you that edge!

Go through the following article based on the research conducted by Accenture on market conditions and future expansion plans of companies into rural India. This shows that knowing, understanding and being able to solve problems related to the rural markets are going to be the most sought after skills in a management graduate!

SMSR's Rural Immersion Program, where students of the 1st semester spend an entire week in a rural village to first understand the problems and then work on the solution for the same, is working towards making its students employable in rural India.


http://www.rediff.com/money/report/indias-rural-markets-are-a-powerful-economic-engine/20130711.htm